It’s Not What You Do, It’s What You Do for Your Clients
You’re at a business, family or other social function and someone says, “What do you do for a living?” Most people reply with their title – lawyer, real estate agent, coach or shiatsu therapist. It really doesn’t say much and it’s the expected response. Why not surprise the other person with something different? For example, instead of responding with “I’m a Strategic Management Consultant”, one of my clients now says, “I help senior leaders move from ideas to results.” It begs the question, “How do you do that?” Then she can tell a short success story to illustrate exactly how she does it.
What do you say when someone asks, “What do you do for a living?”
Can you explain, off the cuff, what you do for your clients? 
Consider using a Value Statement and a Success Story every time.
Guest Post by NCCA Member
Bruce Harrott
Small Business Coach
Helping business owners increase revenue and profit
(416) 564-6346

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