Keep Calm and Carry On was a motivational poster produced by the British government in 1939 in preparation for WW2.  The poster reflects the stereotypical “stiff upper lip” attitude of the Brits and was intended to raise the morale of the public, threatened with mass air attacks on major cities.  The current situation in Canada and the world right now reminds me of this now common phrase.

Canadians by now are taking the COVID-19 threat seriously and are following the protocols set out by our Healthcare professionals and our government leaders.  The Federal government led by Justin Trudeau is acting as a true leader should, communicating with us daily on the situation, giving us guidelines to follow, and continuing to offer resources to those most affected by the novel corona virus.  It goes a long way in encouraging the citizens here to indeed keep calm and carry on, during our extended physical isolation, and loss of income for many.

What we can do as communication professionals is first be great role models and follow the rules.  Secondly, stay calm and positive, since positivity is almost as contagious as pessimism. Finally we can offer our services remotely via Zoom, Skype, Google Hangout etc. to those that need them during this time.  We may consider offering reduced cost or free coaching and training services.  We may offer to teach others how to effectively communicate online so they are more confident going into their next virtual meeting.  Our President Mark Bowden has a video trending online where he offers “Best Tips for Virtual Meetings & Presentations Working From Home.”  We can all do our part to contribute to the emotional wellbeing of our fellow citizens, not just our clients.

In line with trying to keep this newsletter positive, I want to end it by letting you know we have a date set for our next NCCA Canada day conference at Toronto City Hall (back by popular demand).  We had booked the date of September 9th 2020 before the virus took off, and of course we will postpone the event if things are not settled down by the summer.  For now, I just wanted to let you know about it, and perhaps you can mark that day in your calendar.

Thanks to all of the people out there making a difference during these difficult times.

Keep Calm and Carry On.

Ric Phillips

Executive Director

NCCA Canada

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